Callum Armstrong

“B2B Marketing Coach 🖊️ Conservation Communicator 🌱 Social Entrepreneur 📈 New Zealand Based”

Interests

Marketing Entrepreneurship Business Nature Environment

About Me

Callum Armstrong – Founder of Paste & Publish

🌐 About Me

I'm a marketing coach and social entrepreneur. Over the last 6 years, I have developed a content marketing agency, coached clients, and started, built and exited a handful of companies.

In my current role, I help B2B service businesses to go from ‘not knowing when the next client will show up’ to ‘owning a 24/7 customer-getting machine that works in your sleep’.

I also:

Run a charity (The Reforestation Fund) with my partner, Anna Wentsch. We create content sharing the stories of people helping nature and use this attention to attract more awareness, volunteers and funding for community conservation initiatives.
Publish a fortnightly newsletter (Improve Your Business - 3 minutes at a time) with my long-term mentor and friend, Bernie Hanvey, to help small businesses get better results through bite-sized education.

🎯 Target Audience

MMy content and digital marketing expertise primarily caters to businesses that solve problems for other businesses (B2B services). I understand the lead generation challenges these businesses face when looking to grow beyond word-of-mouth and get results online.

My main business, Paste & Publish provides coaching and consulting services to help clients get traction with their online marketing while building the skills, systems and capabilities for them to lead their growth into the future.

🏆 Achievements

Over my 6 year career, I have:

Built a content marketing agency from scratch to 9 people and generated outsized results for clients. These activities have resulted in hundreds of thousands of targeted visitors every year without any advertising cost, resulting in countless new customers for clients.
Developed a premium personal care brand from scratch, grew it into a portfolio of 10+ unique products and successfully exited in May 2023. I built this business to create demand for native plant extracts, to help build the industry needed to plant more native forests in Aotearoa New Zealand. This sparked the idea for our charity, The Reforestation Fund.
Grew a local wellness business by more than 500% revenue with less than $5,000 investment, in less than 12 months. We opened a physical retail store, multiplied the online sales via Facebook ads, and added 2000+ people to the email list on a shoestring budget.
Grew a client’s organic website visitors by more than 1000% in just 18 months. Which brought in 10,000+ new visitors every month, consistently grew the mailing list, and kept their sales team busy with fresh leads to call every day.

✨ Just for Fun

On a lighter note, when I'm not deep into building brands, I love to bake bread, explore the outdoors, and follow my better half around wild places looking after endangered species like little blue penguins, kiwi, and nesting shorebirds.