“Conversations with event, marketing and business experts transforming trade shows into measurable growth.”
Design Business Entrepreneurship Marketing Sales
Beyond the Booth is a practical interview show exploring how businesses turn trade shows, exhibitions and live brand experiences into measurable commercial growth.
Hosted by Aditya Verma of Booth Fabricators, the show brings together exhibition professionals, marketing leaders, founders, sales specialists, event organisers, designers and technology experts to examine what makes an exhibition campaign successful before, during and after the event.
Each conversation goes beyond surface-level advice. Guests share first-hand experiences, lessons from real projects and practical strategies that listeners can apply to exhibition planning, booth design, visitor engagement, lead generation, brand positioning and post-event follow-up.
Topics include:
• Exhibition stand design and fabrication
• Trade show marketing strategy
• Visitor behaviour and booth engagement
• B2B lead generation
• Experiential marketing and brand activation
• Event technology and interactive displays
• Sustainable and reusable exhibition design
• International exhibition planning
• Sales and marketing alignment
• Exhibition budgeting and return on investment
• Event logistics and venue compliance
• Turning live events into PR and digital content
The show is designed for founders, marketing directors, event managers, exhibitors, sales leaders and business owners who want to make better decisions about face-to-face marketing.
We welcome guests with genuine expertise, useful evidence and a clear point of view. Ideal guests include senior event professionals, exhibition organisers, brand strategists, experienced exhibitors, B2B marketers, sales leaders, architects, designers, sustainability specialists and event-technology innovators.
Episodes are educational and conversational rather than promotional. Guests should be prepared to share practical examples, mistakes, lessons and actionable recommendations.
No appearance fee is charged.
To learn more about Booth Fabricators and its exhibition design, fabrication and installation services, visit our official website.
Booth Fabricators, Delhi. 126 likes · 6 talking about this. Booth Fabricators is India’s leading exhibition booth design & stall fabrication company, creating custom exhibition stands, trade show...
