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“The living playbook for how founders get their first customers as AI changes sales, GTM, and what humans still do best.”
Entrepreneurship Startups Artificial Intelligence Sales SaaS Business Technology Marketing
The New First Ten explores how the playbook for getting your first customers is being rewritten in the AI era.
Hosted by Lynette Siew, an AI Product Manager at American Express and founder of BeHeld, the series goes beyond founder origin stories to unpack what actually worked: the channels, tactics, conversations, experiments and unconventional moves that led to early customers.
Then we ask what changes today. What can AI research, automate or execute? What new tactics are becoming possible? Where does AI make founders more effective, and where does the human still matter most?
Guests include bootstrapped and early-stage founders who have lived the 0→10 journey, alongside sales, GTM and AI operators with strong perspectives on how customer acquisition is changing.
Each conversation contributes practical lessons to a living playbook for the next generation of founders.
Expect candid conversations about what worked, what failed, what guests would do differently today, and what they believe founders should never automate.
