The Inside Edge Project

The Inside Edge Project brings a counter-intuitive approach to high-performance based on connection, instinct and enjoyment.

We are looking to connect with coaches, athletes, spiritual leaders, neuroscience and behavioural science experts to help tell their own stories and explain answers to the following questions:

• Why can't we access our skills under pressure?
• What is the impact of culture of performance?
• Why do some teams underperform, while others perform at levels greater than the sum of their parts?

The Inside Edge philosophy is as follows:

We are born into a world that tells us our value as a person is based on outcomes achieved, leading to a constant search for the next edge. This out-to-in version of success has led to a significant increase in fear-based cultures, performance anxiety and poor mental health. These themes are universal, we are all searching for connection, purpose and unconditional love. The problem is that we are searching for these needs outside of us. Rather than being defined by what we achieve, through the Inside Edge Project, we look to redefine performance as bringing all of yourself to each moment. Approaching it with fluidity & curiosity rather than rigidity and over-control. The purpose? To help individuals & cultures shift their perspective, lead with purpose and perform with freedom.