Mindful B2B Marketing (Formerly: Forward Launch Your SaaS)

Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good.

The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has interviewed CEOs and marketing executives from notable companies like Hotjar, WebinarJam, Otter.ai, Proposify, Airmeet, Bonjoro, and many others.

The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch, a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”

Some season 2 episode topics include: the importance of truthful marketing claims, strategies to prevent team burnout, the significance of clear messaging, building online communities, the integration of privacy with marketing strategies, the ethical use of AI, and the pivotal role of honesty in marketing communications.

WANT TO BE A GUEST ON THE SHOW? Book an interview here.

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Desired Guests: B2B marketing executives and CEOs who’ve melded ethical marketing with impactful B2B growth.

We have a particular interest in featuring guests from social impact-focused/purpose-driven companies, aligning with our dedication to sustainable and ethical marketing strategies.

Some previous notable guests:

• Sarah Jenkins, CEO of WebinarJam and Kartra. After taking over as CEO, she grew her company's annual revenue from 10 to 32 million in a span of 3 years.
• Sharon Biggar, VP Marketing at Hotjar. She recently spearheaded a company rebrand that helped Hotjar’s revenue grow 50%+ last year.
• Oli Bridge, CMO at Bonjoro. He launched the company from zero revenue into one of Australia’s fastest growing startups, with over 50,000 current users.