“Decoding the data, signals, AI and strategies shaping the next era of B2B”
Business Marketing Technology Sales Artificial Intelligence
GTM Intelligence by LakeB2B brings together B2B leaders, practitioners, strategists and subject-matter experts to explore the forces reshaping modern go-to-market.
We go beyond surface-level B2B trends to discuss the data, buyer signals, AI, revenue intelligence, RevOps, demand generation, personalization, account intelligence, technology adoption and GTM strategies shaping what comes next.
As we look toward 2027, we’re particularly interested in the shift toward AI-native GTM, increasingly informed buyers, signal-driven targeting, data-ready revenue teams and more intelligent approaches to reaching the right accounts and decision-makers.
We’re looking for guests with real experience, strong perspectives and practical lessons to share. If you’re a B2B marketer, sales leader, RevOps professional, data or technology expert, GTM strategist, consultant, founder or industry practitioner with something meaningful to say about where B2B is heading, we’d like to hear from you.
Conversations are recorded online and published as full video episodes on YouTube, with selected insights and clips distributed across LinkedIn and other social channels.
