“Commercial & Transformation Executive | Former CMO, CCO & Corporate IT Leader | AI, Data & Technology Value Creation”
Zachary Leifer is a commercial growth and transformation executive who helps organizations create more predictable value from AI, data, technology, and digital transformation investment.
He has served as Chief Marketing Officer, Chief Commercial Officer, and Vice President of Corporate Information Technology, giving him a practical perspective on both sides of transformation: the commercial outcomes leaders need to achieve and the operating conditions required to deliver them.
Zachary is an especially valuable guest for conversations about why promising technology initiatives fail to produce measurable results, how CEOs and boards should evaluate AI and technology investments, and how organizations can move from proof of concept to proof of value.
Potential discussion areas include:
• Why AI is not a strategy
• How to define the business outcome before selecting technology
• AI, data, and technology investment governance
• Proof of concept versus proof of value
• Organizational readiness, ownership, incentives, and operating models
• Commercial growth, customer economics, and personalization
• How marketing, technology, and finance can work from one investment case
His experience spans gaming, hospitality, sports wagering, B2B SaaS, eCommerce, and sports media. He completed the Harvard Business School Advanced Management Program and is based in Las Vegas.
Zachary is a strong fit for business, leadership, marketing, technology, AI, transformation, private equity, and board-focused podcasts.
Zachary Leifer helps companies create more predictable value from data, digital transformation, technology and AI. Speaker and advisor based in Las Vegas.
