“Global Social Commerce Expert | Former ByteDance & TikTok Leader | E-Commerce Growth Strategist Across US, UK & China”
I am a global digital commerce executive with over eight years of experience building high-growth e-commerce businesses and helping shape the evolution of social commerce across China, the United Kingdom, and the United States.
I previously worked at ByteDance’s Douyin during the early formation of China’s livestream commerce ecosystem, where I helped develop influencer-driven commerce models and led strategic partnerships with major enterprise brands and celebrity-led campaigns that helped define early social commerce growth in China.
Later, at TikTok UK, I led strategic partnerships and helped major retailers and global brands launch and scale through TikTok Shop during the platform’s early expansion in the UK market.
Currently, I serve as Director of Social Commerce at iPower Inc. in the United States, where I lead multi-platform marketplace growth across TikTok Shop, Amazon, Walmart, and Temu.
I enjoy speaking about social commerce innovation, creator economy strategy, digital marketing, cross-border e-commerce, marketplace growth, the future of retail, and how global commerce is being reshaped by creator-led business models.
