“"Moneyball" Owner & Agency Vet uses Data-Driven Strategies for DTC Ecommerce: Biz, Marketing, Branding, Advertising, CX/UX, & Tech Strategy”
Prior to founding 2 Visions, Yates was Managing Director, Client Solutions & Strategy at global award winning, two-time Inc 5000 CX/UX & eCommerce firm, eHouse Studio. He grew eHouse’s portfolio to online revenues in excess of $400MM annually for clients such as Kay, Dr. Axe, and Spanx. Yates came to eHouse Studio after growing Moneyball sabermetric & predictive technology company ScoutAdvisor as Co-Owner and VP of Strategy. Having directly consulted with 19 MLB teams, Yates partnered with Warner Bros. to have his work featured in Clint Eastwood’s movie Trouble With The Curve.
Yates also brings years of leadership experience consulting through one of the largest privately owned PR, Advertising & Marketing firms in the world (Qorvis), a fast-growing networking & technology start up (E Solutions, now WOW!), and the world’s leading cloud software company powering social good (Blackbaud).
A member of the Strategic Management Society, Organizational Development Network, American Marketing Association, and Insights Association, Yates holds multiple advisory board positions, offering strategic assistance to senior executives of global organizations such as YoungLife and start ups such as CommonalityRE.
