Tony Ibbotson

Founder/Creative Director of The Creative Method, one of Australia's leading branding agencies for food & drink, responsible for launching many well-loved brands from scratch & rescuing others that had lost their way.

Author of several books on creativity, a sought-after speaker on the design circuit, and all-round Kiwi legend.

Tony’s genuine love of food, drink & design, & obsession with cracking the most challenging of briefs has led to him becoming one of the most trusted creative partners in the Australian food & beverage industry today.

Sample topics include:

• Intelligent disruption
• Storytelling for increased brand recall
• Laughing all the way to the bank - Adding value through effective design humour
• Breaking design codes to help standout and recall
• Creativity that sells
• What's the story for branding glory?
• Proof in the pudding - How to effectively sell food and drink
• KISS (Keep It Simple Stupid - design for dummies)