“AI + D2C Growth Specialist | Founder, Tacheon & Smacient | Author, D2C Growth Blueprint | 250+ Corporate Workshops”
I started my career in the Merchant Navy, spending six years as an engineer on oil tankers, reefer ships, and bulk carriers. Managing complex systems where failure wasn’t an option shaped how I think: systematic, execution-focused, and zero tolerance for what doesn’t work.
In 2012, I pivoted to marketing. Today, I’m the founder of Tacheon and Smacient, where I work with consumer brands and marketing teams to implement AI workflows that drive revenue—not just experiments. I embed with teams across Meta, Google, Shopify, Amazon, and other marketplaces to ensure growth is produced, not just prescribed.
I’ve trained 15,000+ marketing professionals through 250+ corporate workshops for organizations including Canon India, Sony Pictures Networks, Dr. Reddy’s Laboratories, Aditya Birla Group, and others. I’m the author of D2C Growth Blueprint, a practical guide to scaling D2C brands to 10,000 orders/month.
I’ve shared the stage with Sundar Pichai at Google’s Digital Unlocked launch in India and was recognized in exchange4media’s Digital 40 Under 40. My work is direct, data-driven, and built from the trenches—not trend reports.
Smacient empowers marketers and growth teams with AI-powered marketing tools, resources, and strategies to accelerate business growth with improved marketing ROI.
Accelerate your D2C brand's growth journey with the actionable roadmap provided by the D2C Growth Blueprint. Invest in your brand's future and get your copy today.
Tacheon is a growth-focused consulting firm helping consumer brands scale smarter with expert strategy, data analytics, and AI-powered solutions.
