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RJ Grimshaw

“You Don't Need to Code. You Need to Lead AI”

Interests

About Me

AI belongs to operators. That's the line that drives everything I do.

I'm RJ Grimshaw Founder of The AI CEO, creator of Operator-Led AI, and author of The AI Edge. I help business owners and leadership teams apply AI by analyzing the real workflow, building around the actual operating need, leveraging what the company already knows, and executing inside the business. I call it ABLE leadership.

For 10 years I was President and CEO of UniFi Equipment Finance, a Bank of Ann Arbor platform. From 2013 to 2023, my team grew annual originations from $14M to $115M+, built a $250M+ portfolio, and reduced operating costs by 30 percent. No automation, just disciplined workflow and process. Across 25+ years in equipment finance, I have originated more than $1B and served more than 10,000 clients.

When I come on a podcast, I talk about AI the way an operator does. Not theory. Not tool talk. The real work: workflows, accountability, and what AI actually needs to land inside a real business. I am a U.S. Air Force veteran, I co-founded my first $1M+ business at age 23, and I have spent more than 20 years coaching hockey. The operator instinct runs through all of it.

If your audience is business owners, founders, CEOs, CFOs, COOs, or financial services leaders who are tired of generic AI conversations and want something practical, we will be a fit.

TOPICS I LOVE TO TALK ABOUT

AI Belongs to Operators

  • ABLE Leadership: Analyze, Build, Leverage, Execute or CRIT (Context, Role, Interview, Task)
  • Workflow Before Automation, Process Before Tools
  • Why Business Owners Don't Need More AI Tools
  • AI That Works Inside the Business
  • What 10 Years Running a Bank-Owned Equipment Finance Platform Taught Me About AI

WHAT I'M LOOKING FOR IN A SHOW

Shows for business owners, founders, leadership teams, financial services leaders, or operators. Shows that record video so the conversation can be repurposed across YouTube, LinkedIn, and other channels. Shows that want a practical AI conversation, not a futurist conversation.

WHAT YOU CAN EXPECT FROM ME

I show up prepared, give your audience something they can use Monday morning, and promote the episode across my own channels on release day.

Discover More

The AI CEO | AI Implementation for Equipment Finance

AI consulting and implementation for equipment finance companies, banks, and credit unions. Strategy, automation, analytics, and enablement built on the Foundation Protocol.

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