Reena Goodwin

My bio:

Reena Goodwin founded FACTEUR PR in 2016 and has since expanded her team to meet the growing desire for a marketing and communications studio for lifestyle brands with a personal touch. Her client roster includes multi-billion dollar global brands and bootstrapping beauty start-ups.

Goodwin began her marketing career with Sony Music in 2004 while earning her Bachelor of Arts degree in Public Affairs Journalism at The Ohio State University before relocating to New York City to work at the #1 record label, Columbia Records, and now she calls the Midwest home again. She has spent her career in integrated marketing and communications, working for and with the music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, retail, and education industries. 

For more than 13 years, she’s worked alongside reporters and editors on feature stories in national media outlets, from Vogue to Forbes, to Allure and the BBC, as well as local and regional media. Her digital and social media campaigns have garnered attention in USA Today, The Los Angeles Times, and more.

Goodwin has been recognized throughout her career by New York Times bestselling business author Chris Guillebeau, Architectural Digest, Inc., Martha Stewart, SavviHer, PR Couture, Career Contessa, Carnegie Mellon University, Modern CLE, Crain’s Cleveland Business, Dayton Daily News, and more.

Reena can discuss:

• How a founder or CEO can position themselves in front of the media
• Getting press coverage for your products – what is the winning formula?
• Best practices for working with and negotiating with influencers
• Media and marketing trends
• How to get featured by the media
• Debunking myths regarding PR – can it be guaranteed? Do I need a launch?
• Social media strategy
• Building an agency from scratch
• Balancing business and motherhood
• And much more

My personality:

I am very friendly, outgoing, and pretty talkative (I work in PR after all!) and very eager to share a lot of great insights on your show.