Rebel Walters

I'm Rebel, co-founder of YoDog: a daily all-in-one dog supplement brand launching in the UK. Think AG1, but for dogs.

Here's the hook: neither me nor my co-founder owns a dog. My co-founder is actually allergic. We spotted a gap, dog owners who treat their pets like family, spending accordingly, but with no premium science-backed daily supplement to give them. So we decided to build it.

We're currently in pre-launch: formulating the product with a UK contract manufacturer, navigating pet supplement regulation, building a subscription-first D2C brand from scratch.

I talk about:

• Building a D2C subscription brand as a complete outsider to the category
• The UK pet health market and why the timing is right
• Influencer-led marketing for subscription products
• What it actually takes to get a supplement to market in the UK
• Validating a business idea before you spend the big money

If your audience is into brand building, entrepreneurship, or the pet industry - we're right in the middle of the story. It's a good one.