“Cannabis beverage pioneer - In my past I sold millions of CPGs in both beverage and cannabis.”
Imagine a beverage category with a nuanced array of effects that can make it both an alcohol alternative and the ultimate performance enhancer.
Lacking in calories (depending on the base liquid) and hangovers, Cannabis beverages have the promise to turn into a multi-billion dollar category and change the way we drink globally.
Paulo Sobral is the General Manager for California at Cann. Cann is the best-selling multi-national THC beverage in the world. Paulo is the General Manager for their home market of California.
Paulo has extensive experience working with a diverse spectrum of cannabis beverage brands. His first foray into the category came in 2019 as the first sales hire for Vertosa (then Nanogen), a leading provider of water soluble cannabinoids. Vertosa supplied brands such as Vita Coco, Pabst Blue Ribbon and Lagunitas as they entered the cannabis beverage category. Here, Paulo saw the many challenges in the category, and opened his own consulting firm, Drink Cannabis Consulting. Drink Cannabis Consulting led the commercialization of cannabis beverage projects and go-to-market strategy. Paulo has offered his insights to multi-national beverage companies and pre-revenue startup companies.
Prior to working in the cannabis industry, Paulo worked in sales management roles at PepsiCo for 6 years. Paulo's mission in cannabis is to destigmatize cannabis and improve worldwide consumer access.
Discover the ins and outs of THC and CBD, from their potential to alleviate various health concerns to the intricacies of how they interact with our bodies' ...
***About The Panel****Paulo Sobral [CannaBev Fractional Executive and Advisor]Paulo Sobral is a Cannabis Beverage Entrepreneur. His more recent role was as t...
Distribution is one of the first things businesses think about when they are considering getting into the cannabis industry. Distributors are equipped with a...
Throw a party and serve cannabis beverages. Humans are social creators, and going back to ancient civilizations we drink in social settings and rituals.
The theme for the cannabis drinks expo for 2022 is advancing the category. The enthusiasm for cannabis beverages remains constant, but progress (and sales) for the most part remain stagnant.
