“From Nielsen IQ & L'Oréal consumer insights to founding an AI startup that scores ad creative before spend.”
I spent 6 years inside the world's biggest consumer insights machines before building my own AI startup. At Nielsen IQ, I managed a $3M+ portfolio for Coca-Cola, Unilever, PepsiCo and L'Oréal — translating market data into commercial recommendations for C-suite clients (96% satisfaction) and upselling $30K in Advanced Analytics services. At L'Oréal, I led media testing methodology across 500+ campaigns for 6 global brands, lifting creative effectiveness by 25%, and built an AI-powered insight library out of 100K+ consumer verbatims used by 100+ stakeholders worldwide.
That's exactly why I started SaliencyLab: a pre-spend creative intelligence platform that scores ad creative against real engagement outcomes before brands spend a euro on media — the thing I used to do manually for L'Oréal and Nielsen IQ clients, now automated and validated at scale.
I also founded NAKHIL Consulting (business plans and pitch decks for 100+ startups across 10+ countries, 42% went on to raise seed funding) and was a delegate to the UN Trust Fund for Human Security (top 1% selected globally). I like conversations that go deep on the numbers, not just the pitch.
