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Moti Rafalin

“Moti Rafalin: CEO with 20+ yrs in enterprise software, co-founder of WatchDox, now leading vFunction for infrastructure, apps, and security.”

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About Me

Hello, I'm Moti Rafalin, CEO of vFunction. With over 20 years of experience in enterprise software, I have specialized in infrastructure, applications, and security. As the co-founder of WatchDox, I guided it to become a leading name in secure enterprise mobility and collaboration, culminating in its acquisition by BlackBerry. Prior to that, I held the position of Senior VP at BlackBerry LTD and served as the General Manager of the Application Management Business at EMC.


At vFunction, we are driving innovation in the tech landscape with our groundbreaking solution, the Architectural Observability Manager (AO). I am deeply passionate about helping organizations tackle architectural technical debt and architectural drift. It is all too common to encounter architectural meltdowns and technical debt issues, which is why I advocate for a culture of continuous modernization. As a guest on your podcast, I can provide valuable insights on these crucial topics, shedding light on the significance of providing tech leaders with tools for architectural observability.

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