“I'm a Cape Town based software agency owner who also has a slightly sadistic appreciation of ultra marathon running.”
I spent 10 years working in the super yachting industry. During that time I was lucky enough to visit some of the most epic destinations, from Kodiak in Alaska all the way up the Dalton highway and a few more than eventful winter seasons in the Caribbean islands.
I switched to being a business owner in my early thirties and learnt the hard way. I've taken more losses than wins in my time but that school of learning has been a journey. Let's call them school fees!
More recently I have taken up ultra marathon running after a buddy of mine convinced me to do an event in one of the hottest places on the planet. Now I prefer mountain ultras as my backyard to explore. Currently the owner/operator of EsitoLabs, a software studio delivering agentic workflows across marketing and operations.
