When it comes to franchising, I have 30+ years of experience and served the industry in a wide range of capacities. I have been in the "good ole boys network" of franchising and love to share my perspectives with people that are seeking to find a franchise business that will enable them to achieve their lifestyle and financial goals. Here's a little more about me...
- Family Franchising Business - I grew up in the family franchising business, where I helped open over 500 locations over an eight-year period of time.
- Franchise Marketing Agency Owner - I foundered and operated a successful franchise marketing agency for over 15 years and worked with over 120 franchise brands. My clients included many of the most recognized franchise brands in the world including Smoothie King, Hertz Rent-A-Car, REMAX, Meineke, Fast Signs, Ben & Jerry's IceCream, Famous Dave's Barbeque, Great Clips, Service Master, OxiFresh, AAMCO, and many more.
- Certified Franchise Executive (CFE) - I earned the distinction of Certified Franchise Executive through the International Franchise Association upon completion of requirements.
- Franchise Consultant & Matchmaker - I serve my clients as an expert franchise consultant and matchmaker. I have helped thousands of people explore franchising and make smart choices when deciding to purchase a franchise. I educate my clients on what they need to know to buy a franchise and how best to investigate and evaluate franchise options.
What I can speak about...
When it comes to talking about franchising, it's what I do all day, every day. I have spent the majority of my lifetime in the industry, attending countless franchising conferences, speaking at events, consulting franchisors, and helping thousands of people explore franchising. I love what I do and I can enthusiastically cover all aspects of franchising, including...
- Why should I consider buying a franchise vs. opening an independent business?
- How should I investigate and evaluate franchise options and what should be included in my due diligence?
- What kind of franchises are most suited to scale and allow me to build my empire?
- What are the benefits that franchising offers and what are the drawbacks of franchising?
- What are some of the top franchises and what makes them so great?
- How can I turn my business into a franchise?
What audience would be most interested in what I have to share?
Most Americans are trying to achieve the American Dream of financial independence which has become harder and harder. We have an aging population with concerns over the ability to reach their financial goals to retire comfortably and provide financial security to their family. For many, business ownership has been on their minds for years and they are aware of franchising but don't know that much about it. The thought of risking a portion of their life savings and starting a business scares them, but they find themselves with few options. They are drawn to franchising because of the turnkey nature of the business, brand equity, training, and ongoing support that it provides.
To better understand what audience would be interested in learning about franchising, let me share the reasons why people investigate franchising...
- The over-achiever that is looking to build an empire as a multi-unit operator
- The corporate executive that has gone as far as they can go in their career
- The 50+ year old that knows if they lose their job it may be difficult to find another great job at their age
- People that are tired of helping others make money and they are ready to do so for themselves
- People that want a better quality of life, time with family, and doing what they want to do. They are looking for freedom and flexibility and are no longer happy being limited to two weeks of vacation a year and limited time off.
- The person that has been wanting to be a business owner their whole life and finally decided to take on this personal challenge.
Reach out to me! Let's connect...
