Mark Young

I’m the CEO and Founder of Jekyll + Hyde Labs, a growth agency built to help emerging and challenger CPG brands survive—and win—at mass retail.

Over the past four decades in consumer marketing, I’ve helped launch and scale more than 200 brands, generating billions in sales. I started in advertising at age 12 and launched my first mass-retail product by 13. I’ve been obsessed with persuasion, consumer behavior, and performance ever since.

I hold a Ph.D. in Psychology and Neuroscience, and I integrate science, strategy, and real-world execution in everything I do. I constantly study trends across technology, human behavior, economics, health, and culture. My approach is multidisciplinary by design — I believe the most powerful breakthroughs happen at the intersection of disciplines.

I host multiple podcasts covering sales, marketing, advertising, human performance, and longevity, reaching more than 600,000 downloads per month. My show CPG Insiders consistently ranks among the top CPG podcasts in the nation.

I’m also the bestselling author of Hypno-ti$ing: The Secrets and Science of Ads That Sell More and The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand.

On podcasts, I bring tactical frameworks, psychological insight, and direct experience. I don’t speak in theory — I speak from decades in the arena.