“Global content marketer specializing in translation, transcreation, AI translation, and global marketing. 25 yrs taking brands global.”
My area of expertise - taking your brand global and adapting your content for global markets - is of critical importance to online businesses but few talk about it. I am expert in global branding, content adaptation, culture, translation, localization, machine translation, intepretation and language access.
I talk about:
-Why B2Bs need a global content strategy to grow business abroad
-What is a global content strategy and what’s involved
-Why cultural intelligence is critical
-Global branding mistakes
-The difference between localization, translation, transcreation, cultural adaptation and in-country copywriting
-AI translation and its pitfalls for global brands
I also am an avid traveler who has mastered the art of packing light and have been to 34 countries. I speak Spanish and was born in Peru (but am American). My areas of academic study include Romance language linguistics, psycholinguistics, dialects, and Spanish. Lastly, I started my own successful business at 53 and am carving a path as a consultant in a millenial world.
Home – Drive revenue with content marketing We provide expert content marketing strategy, precise editorial management, top-notch content development, and
