Joel Miller

My leap-day twin brother Alan and I have run The Sky Floor for over 17 years. We generate over $500K annually, maintain 7-14% year-over-year growth, and have never hired a single employee.

That's not a flex—it's a philosophy.

While the business world preaches "scale or die," we chose a different path: intentionally lean, relentlessly profitable, and selective about who we work with.

Now I help other businesses—both product and service—do the same. We've worked with engineering firms, churches, education companies, industrial suppliers, and more. The industries vary, but the problem is the same: too many businesses compete on price when they should be selling the transformation their customers actually pay for.

The shift I help people make: stop selling what you do and start selling what your customers get out of it. That's value-based positioning—and it changes everything about how you price, market, and attract better-fit clients.

Your audience will get real stories from 15 years of client work across industries, not recycled LinkedIn advice. I challenge conventional wisdom—like why "fail early, fail often" is terrible advice and why cutting your marketing budget in a downturn is exactly backward.

Business in the front, party in the back.