“Fractional CMO exposing why growth stalls—and how CEOs fix it: customer before strategy, strategy before tactics, impact before activity.”
I’m Jason Howard So, a Fractional CMO and founder of STRAND Consulting Group. I help CEOs, founders and private-equity-backed companies answer one critical question: Why has growth stalled?
My philosophy: customer before strategy. Strategy before tactics. Impact before activity.
Over 20+ years, I’ve led growth, brand and go-to-market work across B2B, SaaS and traditional industries. Today, I bring the lessons I learned working with world-class brands—including Porsche, Bombardier, TELUS and Hootsuite—to mid-market companies that want to grow, but without the big-company budgets or bureaucracy. That approach helped a company grow eCommerce revenue 6× in just six months.
I’ve recently appeared on several podcasts discussing business transformation, go-to-market strategy, AI and the changing role of the CMO. I skip the polished talking points, challenge conventional thinking and turn complex growth problems into candid, useful conversations.
I’m also writing a book for CEOs tired of marketing theatre: more campaigns, more content and more activity—with little business impact.
Expect strong opinions, practical takeaways and real operator experience. No recycled frameworks. No consultant-speak.
Digital marketing services without the fluff. Grow results with a simple, practical approach for startup, growth and mature stage businesses.
Digital marketing audits and optimization, growth strategy, go to market launch campaigns, fractional CMO and content strategies for small- and medium-sized businesses.
