James Edgell

I’m a technology executive, entrepreneur, and product builder with experience spanning Fortune 500 companies, consulting, startups, and building technology companies from the ground up. My career has included IBM, Deloitte, and McDonald’s, where I helped lead major digital initiatives including the McDonald’s Mobile App and in-restaurant ordering kiosks deployed across thousands of locations.

Beyond Fortune 500 technology, I’ve spent much of my career building and leading technology organizations and products from the ground up, including a national platform that grew to 150,000+ users, a privacy-focused social network, and global engineering teams supporting 24/7 development.

Today, I’m the founder of SoftEXIT, where I’m building an AI-enabled platform that can turn natural-language business requirements into databases, forms, dashboards, reports, and complete business applications.

I enjoy conversations that go beyond AI hype: what actually works, what doesn’t, how technology gets built at scale, entrepreneurship, leadership, product innovation, and what AI is really changing about software development.