Fred Franks

Fred Franks has been doing this for over 22 years, and not in a classroom or an agency boardroom — in the trenches, running real businesses where showing up on Google wasn't a nice-to-have, it was how the bills got paid.

He got his start helping mortgage companies pull in qualified leads through organic search, back when most people didn't even know what SEO was. From there, he took those same strategies into the logistics world with ACME Logistics, Inc., figuring out how to hold his own in cutthroat B2B markets. These days, he's focused on the trades — electrical, roofing, HVAC, plumbing, construction — and he's helped build multi-million-dollar companies by getting serious about how they show up online.

Here's what sets Fred apart: he's not trying to sell you a marketing package. He's been the guy signing the paychecks, scrambling for leads, and going up against competitors with budgets three times the size of his. He knows what it actually feels like to run a business, and that changes the way he talks about this stuff.

In this conversation, you'll hear how SEO has shifted over the last two decades, why so many businesses are still leaving organic traffic on the table, what AI is starting to do to the search landscape, and the practical steps you can take right now to make sure your business doesn't get left behind.