Eli Shechter

For 25 years I told myself, every single day, that I could quit, I could change.

The reality was that when i tried, I couldn't.

While my habits, the good, bad, and ugly ones may be different from yours, the foundation remains the same.

We live our lives mostly in autopilot via our habits.

But we can change them.

Most of the "change habit" techniques are very linear based.

"Do this and then this will happen".

Its all based on willpower, but willpower is a tool, not a solution.

Reality does not work like that.

We need a "why", we need a "vision", we need an "Identity".

That's what I teach..

You don't break a habit by fighting it, you outgrow it.

You build a why strong enough that the decision makes itself, and become someone the old habit no longer fits.

I draw on behavioral science and on research, but I teach it through story, because that's how it lands.

I founded Habit Transformation, where I run live interactive workshops and a 12-week program.

I'm a husband, and father of five.

I'm also honest on air about what I'm still working on: caffeine, sugar, distraction...

I'd rather teach from the middle than pretend I've finished.