“I'm the CEO of a global team of changemakers, called Heraldist, helping startup founders transform their products into powerful brands.”
Since 2014, I'm the co-founder and Strategy Director of Heraldist, an independent strategic & creative consultancy founded in Berlin, Germany. Heraldist helps tech startups manage the way people see their products, in a strategic, holistic way, through Perception Engineering™, our own methodology, and transform their products into powerful brands.
It's uncomfortable to work us, every day we'll push your boundaries further, challenge your comfort zone and inspire you to think bigger. But we can promise you one thing: it'll be worth it.
Before establishing Heraldist, I was the Head of Communication for all PepsiCo brands in Romania, being awarded Grand Effie, the world’s most important recognition for marketing excellence. Later on, I was appointed Head of Communication for Unilever brand Calve in Russia, then Head of Communication for the Coca-Cola Company’s brand portfolio for the Eastern European region, in charge of all marketing activities as well as Coca-Cola’s official sponsorship for the 2014 Winter Olympics in Sochi.
Heraldist is the leading consultancy for tech startups. The Berlin-born company helps bold founders from the Valley, Europe & beyond, create companies that can change the world.
