Cynthia Main

I wanted to introduce you to Cynthia Main, founder of Sunhouse Craft, for a potential podcast conversation.

Based in Appalachia, Cynthia farms her own materials to create handwoven brooms, reviving heritage crops and building a business rooted in craft, sustainability, and community. What began as a deeply local, hands-on practice has evolved into a rapidly growing company now surpassing six figures in revenue, with a clear path toward seven figures in the coming years.

Through Nest’s Makers Future Fund and ongoing support via the Nest Guild, Cynthia transformed her business - refining pricing, expanding wholesale, and scaling operations to hire locally and grow sustainably. Today, 70% of her revenue comes from wholesale, following a breakout debut at Shoppe Object in New York.

She can speak to:

• building a modern business from traditional craft
• scaling sustainably while staying rooted in community
• the reality of growing a creative business in rural America
• how access to mentorship, funding, and networks (like Nest Guild) can unlock real economic opportunity

Cynthia is thoughtful, candid, and incredibly compelling - her story sits at the intersection of entrepreneurship, craft, and impact.