“US award-winning Experience Designer specializing in designing experiences for hospitality, retail, e-commerce, and cultural brands.”
Crystal Chen is an award-winning Experience Designer specializing in designing product, services, and experiences for hospitality, travel, retail, commerce, and cultural brands. She graduated from Parsons - School of Design, the top 1 design school in the US. She was a Lead Experience Designer at HUARCH, and currently works as a User Experience Designer for a hospitality tech startup in New York.
Experience is always the core for a hospitality / retail business, where travelers, guests, and customers are specifically paying for having a joyful and memorable time. Coming from a multi-disciplinary background, Crystal has a unique experience across three layers of experience design: physical experience, service experience, and digital experience. This gives her valuable insights and strong capability to tailor different curated cross-channel experience that delights all customers.
Besides, she also has strong illustration and visual merchandising skills that add significant marketing value for her clients. These omni-channel specialties make her an important experience design leader in the hospitality and retail industry.
Her works are widely recognized by the following awards:
MUSE Design Award (Gold Winner)
IDA Design Award (Gold Winner)
A’ Design Award (Gold Winner)
NY Product Design (Silver Winner)
UX Design Award (Honorable Mentions)
