“CEO of The Company That Creates Interactive Advertising Experiences, BannerWave. We Have Worked With Billion Dollar Brands.”
I want to bring humanity back into advertising by enabling brands to create dynamically personalized experiences that puts the consumer at the center. We value being a company that’s focused on pushing the boundaries of digital advertising mediums in the market today.
I’m the CEO of BannerWave, the company that builds custom interactive advertising solutions that are driven by the user. Meaning the experience is unique to the user based on where, when, and how they engage with the ad.
I believe advertisers need to shift their mindset by producing digital experiences that go beyond the standard passive tactics the industry is reliant on today. That advertising should be an experience that caters to a human’s innate desire for exploration, discovery, and personalization.
We’ve worked with iconic brands such as Amazon, Discover, Feeding America, Hyatt, Intel, Microsoft, and the NBA. We’ve found how to regularly help advertisers drastically increase engagement, optimize ad spends, and collect valuable first-party data.
As for my story?
I grew up in the western suburbs of Chicago where I developed a passion for creativity, authentic connections, and unique experiences. I quickly found myself caught up in the local music scene, which became the vehicle that fueled those desires.
I pursued my passions by bringing people together, forging new relationships, and inspiring others through music. From songwriting and playing shows to building communities and forging those authentic connections, I found my strength as a leader and entrepreneur.
After consulting for several years, I met an incredibly talented technologist and developer who later became my business partner and CTO of BannerWave. We went through a lot of adversity being the people that pushed for investing in custom interactive as the industry became reliant on passive experiences they could automate with basic ad builders.
There’s much more to my journey and tactical advice I’ve learned along the way that I’d love to share on your show! If you’re interested in having me on, just let me know.
