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Chris Hare

“I help CEOs turn their business strategies into narratives that take hold and drive transformation—from the boardroom to the buyer.”

Interests

About Me

I launched The Storied Future Podcast in 2022 to tell the stories of remarkable leaders who have put new narratives out into the world and used those narratives to unlock massive personal and business transformation.

My target audience is CxOs of B2B companies who are leading through significant changes, such as:

  • Innovation
  • Disruption & channel conflict
  • Business transformation
  • M&A, rollups, & turnarounds

My past and upcoming guests include:

  • Bracken Darrell, CEO of Logitech
  • Heather Dowdy, Director of Accessibility at Netflix and Child of Deaf Adults
  • Pete Sauerborn, Chairman and CEO of FTD
  • Erica Brinker, Chief Commercial Officer at Array Technologies and former CMO at Honeywell
  • Aaron Mitchell, the architect of the Netflix 2% of Cash Pledge to Black banks
  • Michael Watkins, author of The First 90 Days

“...some of the most thoughtful questions I’ve ever been asked in an interview.” - Mary Shea, VP of Global Innovation Evangelism, Outreach and Former Principal Analyst, Forrester

My day job and where I've been:

When I'm not behind the mic, I run The Storied Future, a B2B consultancy based outside of Seattle in the foothills of the Cascade Mountains. We design and activate strategic narratives that drive transformation. Our roster of clients includes Microsofts, Amazon, GoDaddy, and SAP Concur. Prior to launching the company, I was a global content marketing leader at Microsoft. And before that, I completed a tour of duty at Amazon where I:

  • Owed content for acquisition through year one for sellers on the Amazon Marketplace
  • Built the Amazon Day One Stories of Entrepreneurship program as a scalable content engine that is still running today
  • Created the first ever brand campaign for Amazon Marketplace on the home page of Amazon with a video that was twice reviewed and twice denied by Jeff Bezos (ask me about this one sometime)
  • Won a global hackathon without writing a single line of code

Some of the themes that I love talking about include:

  • Purpose, mission, vision, and values
  • Storytelling
  • Strategic narrative
  • Atomic storytelling: how to transform B2B messaging, creative, and content
  • Mental health
  • Career guidance
  • Stakeholder alignment
  • Eliminating fear
  • Leadership

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