“Why most CRM & lifecycle strategies fail — and how to actually drive conversions”
I’m a GTM and lifecycle marketing consultant helping early-stage and growth-stage companies turn scattered marketing and sales efforts into predictable revenue systems.
I’ve worked with global teams across fintech, banking, and high-growth environments, building CRM and lifecycle strategies that go beyond campaigns — focusing on what actually drives conversion, retention, and revenue. My work sits at the intersection of marketing, sales, and operations, helping teams align messaging, automate intelligently, and enable sales teams to close more effectively.
Currently, I partner closely with startups to design and implement end-to-end GTM strategies — from defining ICP and messaging to building scalable CRM journeys and sales enablement frameworks.
On podcasts, I bring practical, no-fluff insights on topics like why most CRM strategies fail, how to fix the gap between marketing and sales, and how startups can build systems that scale without creating chaos.
