“Curious researcher and storyteller dedicated to exploring "the why" behind consumer behavior and societal trends.”
Coming from an academic background in economics, history, and applied psychology, unpacking and discussing nuance is my jam. Whether it's the reflection of collective memory and trauma in how we approach building equity in the metaverse or the unique challenges faced by the AAPI community in regards to voting, I enjoy exploring the interconnectivity of the past, present, and future to shed light on key areas of consideration for brands, institutions, and other cultural forces.
As a Cultural Strategist at sparks & honey, I am also experienced in live conversation and etiquette as I have been a panelist, co-briefer, and lead briefer in our Daily Culture Briefings since joining the team in early 2022.