“Before burnout, there's The Vitality Gap. Women's lives are taking more than they're giving back. My thinking and framework focus here.”
Anne Mara Potts is a Vitality Strategist and the founder of The Fun Reset. She identified and named The Vitality Gap, the deficit between what life extracts from high-achieving women and what it gives back. This is not burnout. The Vitality Gap is what's happening before burnout, in the space between "I'm fine" and "I can't do this anymore." Anne's thinking and framework focus here.
Anne spent more than two decades as a strategic communications leader, advising companies including IBM, Cisco, AT&T, and John Deere on positioning, reputation, and large-scale change. She is a systems thinker who builds repeatable structures that work under real conditions. She brings that same discipline to The Vitality Gap.
Her work draws on research in psychology, neuroscience, and organizational behavior, and it is tested in real life. Anne speaks, facilitates workshops, and runs group programs for women who are done waiting for the right conditions to reclaim what matters to them.
Your life is taking more than it gives back. The Fun Reset is the research-backed framework from Vitality Strategist Anne Potts that closes The Vitality Gap.
