Ankur Garg

Ankur K Garg is the chairman of AKG Creative Inc, a consumer packaged goods (CPG) holding company.

Ankur is featured in over a dozen podcasts and is the author of Z to A Method and also appeared as a contestant on the Sony Entertainment Television original show in “Meet The Drapers” as a contestant in 2017.

Music & Creativity

For nearly a decade Ankur went by the name DJ Ace and launched multiple mixtapes, music videos, and collaboration events across the eastern seaboard.

As soon as Ankur realized that audiences responded to specific typography and visuals based on their psychological preferences he realized he knew how to create demand for anything. Every experience from his childhood – from watching Zach Morris talk his way out of a problem to playing the drums and realizing that rhythm opens a person’s mind to new information – set him on a course for becoming a marketing genius.

Digital Guerilla Marketing

While at the University of Maryland College Park Ankur utilized these skills to raise funds and host events that drew in thousands from all over the country. The launch of Friendster, MySpace, and Facebook gave Ankur a platform to understand the concept of clout and utilizing messaging to relay communication. He applied his knowledge of coding and automation to systematically create ways to communicate with thousands of people from his dorm room while he was sleeping!

Over the following years, Ankur made it his mission to be a first mover in every communication channel as he refined his messaging and start developing his career.

Pioneering Social Media Influencer Marketing

In 2012, Ankur partnered with Arvin Lal, who just finished a stint on cultural phenomena Jersey Shore and was interested in starting his own Supplement Brand. At the time, Ankur was running a marketing agency called Crimson Lab with Fortune 500 clients and establishing himself as a full-stack web developer that created ROI-driven websites for any audience. From their combined efforts Ankur’s first foray into e-commerce found a new outlet to drive explosive revenues. The company literally created hundreds of influencers who are now some of the biggest names in both the fitness industry and social media.

Although it can’t be proven, it was said that at one point in time 1 in every 10 posts on Instagram came from an account or affiliated account that Ankur and his team were involved with.

They started a company called SHREDZ Supplements and took the idea of utilizing social media clout to build social media influencers on a new platform called Instagram. By using raw algorithms and psychology the company had explosive growth generating millions in revenue and became infamous for having unparalleled levels of clout in the fitness industry. Success in one channel led to the launch of Flavor God Seasonings, Skinny Bunny Tea, and several other brands all of which followed the innovative blueprint and generated millions in revenue.

Z to A and #INTHELAB

In the process of developing a roadmap to building CPG brands – Ankur realized that his methodology of reverse engineering solutions could be put into words and shared with the masses so others could follow the blueprint.

Ankur established his mantra of reverse engineering checklists known as the Z to A Method of building a business plan. 

In 2020, Ankur self-published his first book titled “Z to A Method” to share his four-step mantra

AKG Creative Incorporated

Today, Ankur’s holding company and creative agency hold investments and partnerships with brands that manage over 2000 SKUs in the CPG Industry. These SKUs are readily featured in publications, listed as top 100 in their categories on e-marketplaces, and sold in retail stores all over the world.