Alex Kain

I've been passionate about entrepreneurship for as long as I can remember. From an early age, I was inspired by the idea of becoming a successful businessman, much like the success modelled to me in the media.

Driven by this ambition, I embarked on an entrepreneurial journey, launching several startups, primarily within the rapidly evolving technology space. My ventures included innovative software solutions and being an early provider of internet services, all aimed at making a mark in an increasingly digital world. Over the years, as I honed my skills, my focus gradually shifted toward helping other businesses achieve greater productivity and efficiency. I became particularly adept at assessing the existing processes within organisations, identifying areas where improvements could be made, and devising strategies for optimisation.

However, as my career progressed, I began to notice something that sparked a deeper reflection - growing social inequities that seemed to persist around me. Whether it was issues of access to opportunities, unequal resources, or systemic barriers, I became increasingly aware of the ways in which social disparities were impacting people's lives. This awareness, coupled with a desire to make a positive impact, led me to rethink the way I viewed success and progress. So rather than focusing solely on assisting businesses, I began considering how I could apply my analytical skills to address these social challenges.

I envisioned a movement that sought to inspire a broader shift in perspective - a new way of understanding the world and our roles within it. Drawing on my prior experience, I began developing ideas for a philosophy that would challenge conventional thinking and encourage individuals and organisations to view success through a different lens, one that prioritised equity, inclusivity, and social responsibility.

The only problem that I had about writing a book was, writing a book! You see, I have never considered myself to be a writer. I generally don't even read books. In fact, I disliked it so much that even at school, I paid my sister 50 cents to read each book and tell me what they were about.

I even stayed away from audiobooks for the (possibly flawed) idea that any concepts raised in my book, have been reached through independent thought and not derived or subconsciously acquired through osmosis. I hated the idea that I may have reached a conclusion that I thought was original only to find out I had read it somewhere before and forgotten about it and then claimed it as my own. The ideas I formulated, I wanted to be as pristine as possible. And if they happened to be similar to ideas that others have had before, then that would be more about correlation rather than causation. The ideas might happen to be similar to those of other authors because they are actually universal truths and conclusions that anyone might reach!

This vision ultimately transformed into "The Philosophy" - a framework for rethinking how we define success, both for the individual and for us all.