“Beyond SEO: How Consumer Brands Become the Answers AI Chooses to Cite”
Search is having an identity crisis. People aren’t just typing keywords into Google anymore. They’re asking AI what to buy, who to trust and which sources are worth citing. That shift is rewriting the rules for PR, communications and content.
I’m a Dubai-based strategic communications professional working across PR, brand storytelling and digital content, with experience spanning Europe, the Middle East and global markets. My work has been featured by Tate Modern, American Express, Courier and Retail TouchPoints. I work within the world’s largest advertising and marketing communications group.
My focus is GEO and AEO, without the breathless tech hype. I’m interested in how brands become credible enough to be found, trusted and cited by AI, and why strong communications fundamentals matter more than ever.
There’s an especially interesting story in Arabic and English, where language, culture and discoverability collide.
I’d love to unpack what the post-Google era means for brands, PR teams and communicators.
MSL Group Middle East's Aimée Ramos says that the bartering model isn’t broken, but it's dangerously misunderstood in influencer marketing.
