Bronwyn Reid

Startups Business Entrepreneurship Sales Books

The GAP Effect™ is arguably the biggest issue affecting the economy right now.

Failure to understand the jargon, needs, and business operations of the ‘other guys’ means that both SMEs and Big Companies miss out on billions of dollars of joint commerce. SMEs and BIG Companies need to get on the same page and do better business together so we ALL benefit. Bronwyn Reid is a master translator for both sides. She has been likened to a ‘Google Translate’ app for the business world who facilitates better business for anyone wanting to navigate The GAP.

As an award winning author and business development speciaist I’m also a small business owner who has started three award-winning businesses from Regional Queensland, Australia, proving to myself (and others) that being a small business owner in a regional area is actually a valid lifestyle choice. My main driver is small business success, particularly in regional areas.

My interest is the immense opportunities and value being missed because SMEs & big businesses don’t speak the same language. How they can do better business with each other by getting clarity and articulating their expectations with regards to three critical areas where mostly they just mis-communicate.

1. Cost
2. Complexity
3. Visibility.

Expectations around systems, risk management, supply chain preparedness are all affected by this GAP Effect. I help people to understand it, identify their Gaps, and resolve these.