Sean Atkinson

I'm a guide for small and minority-owned businesses through their business journey. Helping to bridge the gap between the business idea and their definition of success. I've been in and around brand building and marketing for over 40 years. Working in the industry for 30+.

I got my introduction through the music industry learning from some legends in their time who took an interest in a child that asked questions beyond his years, that could process and implement the answers. They'd give me assignments and projects to work on, and that was the moment I found my career.

I've worked on the brand, agency and publishing side and the exchange that serves as the bridge between the demand and supply side of the advertising and marketing process. I wanted to learn the entire process in order to strategically navigate it and assist others in doing the same.

Now I take the lessons and business practices that I learned from big brands and translate them into strategies that smaller businesses can use. Whether it's an entrepreneur just starting out or an existing business trying to grow and scale. I help by identifying the challenges through assessments and customize strategies to achieve their definition of success.

As a guest, I offer perspectives that are beneficial for small and minority-owned businesses. My empathetic approach is coming from a place of I've either been there or seen enough examples of something similar to relate to it. I'm speaking less from the read it in a book perspective and more from a real-world and hands-on experience. Which I find to be the most valuable when trying to take action and change your life.