“Creator of Australias first AI celebrity Bruce Ryder + The Shadow Players game. Miss Em leads the way in immersive fiction and new media.”
Miss Em | AI Storyteller
Miss Em is a narrative architect and media futurist redefining what storytelling looks like in the age of AI. In 2024, she created Australia’s first custom AI celebrity, Bruce Ryder, and made media history by being the first to ever co-present live on stage with an AI. A groundbreaking fusion of behavioral branding, satire, and synthetic identity. But that’s only one node of her mythic grid.
She is also the creator of The Shadow Players, a fictional gaming series that blends interactive narrative, archetypal psychology, and new media worldbuilding. Through her project Mythic Code Fiction, Miss Em doesn’t just tell stories—she designs fictional ecosystems using new media of generative image, video and film-making.
With over 20 years of experience as a creative director, brand strategist, and speaker, she has worked across lifestyle, wellness, and entertainment, leading omni-channel campaigns for major Australian and international brands. She’s also appeared as a transformation coach on national TV, blending deep insight with on-screen charisma.
But her true passion? Integrating it all. From AI-generated brand avatars to interactive lore drops, from gamified storytelling to marketing strategy, Miss Em sits at the intersection of myth, media, and machine. She’s one of the rare voices who can speak to:
If your podcast explores creativity, future tech, storytelling, or what it means to be human in a digital age—Miss Em may be the glitch in the algorithm you’ve been waiting for.
