“Content Executive. TV, Streaming, Podcasting, Creator Economy. Goal: To help creative people make a living out of their talents.”
My expertise is in building and operating media & content related businesses at companies of all sizes — from publicly traded, to JV’s, to mid-size acquisition targets, to startups — with a successful track-record of building and leading teams, P&L responsibility, project management, new initiatives, and cross-functional collaboration.
As founder and CEO of Engine Room, Keith has created an analytics based growth process for content creators using advertising and subscription platforms, and a methodology for identifying high-potential social and creator content. Engine Room invests in creators, helping them grow audience and revenue significantly across platforms like YouTube, Spotify, Meta, Patreon, and in their brand deals. Think of Engine Room as a technology enabled studio for the Creator Economy.
As a Producer with deals at fox, Sony, Netflix and the majority of distributors and studios, Keith has navigated the entire value chain of packaging, finance, business affairs, production, and distribution of content in the streaming era. Keith has set up projects at platforms and studios including: Netflix, Amazon, Spotify, HBO, iHeart, YouTube, Verizon, A&E, Bravo!, Crackle, Complex, Fullscreen, Fox 21, Studio 8, MGM, E!, NBC, ESPN, Sony Pictures Television, Warner Media, and Universal Cable. He has worked with a wealth of top creative talent, including Oscar, Emmy, and Golden Globe-winning writers, actors, directors, editors, and showrunners, and is knowledgeable about all stakeholders in the content ecosystem including studios, production companies, distributors, guilds, and talent representatives.
Consultant to C-Suite executives, retained for strategy and implementation expertise in media, marketing, advertising and distribution verticals, and growth and analytics across business units. Clients include: YouTube, Business Insider, Verizon, Redbox, Illumination Entertainment, Luminopia.
Other Career Highlights include:
Built Paramount’s original digital content business focused on streaming and video platforms from start-up to $75M, where all projects were profitable at 4x studio margins, catalyzing the relaunch of Paramount TV.
Started Zodiak Media’s North American scripted business leveraging the intellectual property and international co-finance capabilities of a 35+ company roll up.
Wrote the plan for Eastern European streamer IVI’s entry into original content and developed an analytic system to evaluate the value of content in acquiring and retaining customers, in the context of its cost.
Lead creative and production executive at Matt Damon and Ben Affleck’s multi-platform content company LivePlanet, a pioneer in leveraging internet and mobile platforms in Entertainment.
Advisor and mentor to start-ups in the media space or with Entertainment & Media needs, including:
With cross-platform data-driven insights and access to capital, Engine Room Media powers the Creator Economy by providing Creators with the intelligence and investment they need to succeed.
Fox will have first-look rights to comedy projects from Jonathan Stern and Keith Quinn.