Jean-Pierre Lacroix

Unlocking the Future of Customer Experience: Jean-Pierre Lacroix

Jean-Pierre Lacroix is a visionary with over 35 years in customer experience and brand transformation. As the Founder and President of SLD, JP has mastered the art of breathing life into struggling brands, empowering thriving ones, and setting up newcomers for success. His secret? A unique, human-centered approach that builds deep emotional bonds between brands and customers.

Through his ThinkBlink philosophy, JP blends strategy with design to create unforgettable "emotional lightning" moments for brands. From Dairy Queen to Tim Hortons and even leading banks across North America and China, JP’s work is a testament to the power of customer-centric experiences that drive growth. His projects don’t just win awards—they transform businesses.

JP is also a trailblazer in customer experience innovation. He brings research-driven insights into every step, using advanced tools like neuromarketing and virtual reality testing to validate concepts before they hit the market. This commitment to innovation has redefined how brands interact with customers, achieving faster, cost-effective, and measurable outcomes.

But JP isn’t just about results—community and sharing knowledge. Through freely published resources, the author of three books, frequent speaking engagements, and mentorship, he’s helping shape the future of brand engagement and inspiring the next generation of strategists.

When you bring JP onto your podcast, you're not just gaining an expert; you're getting a storyteller, a leader, and a relentless advocate for customer-centric transformation.