Jay Melone

In 2017, I was seven years into operating a 35-person digital agency called New Haircut. We had been squeaking by on razor thin margins since day one. Never more than 90 days out from having to close our doors.

Maybe I picked the wrong business. But I kept at it, tirelessly.

Mostly, I sat stuck in the hamster wheel of sell, fulfill, repeat. No time for anything else - family, fun, nothing. My sleep was in the toilet. I barely saw my kids. This was NOT the vision I had when deciding to go into business for myself.

New Haircut had become a shitty, self-imposed job.

I was making a quarter of peers in corporate America with triple the stress. At the end of 2015, approaching full-on burnout, my 24/7 work routine landed me a divorce.

Living the dream, right?

It’s a tough story and there is a happy ending. But it’s also the right place for us to begin… the hard reality of trying to grow a service business.

I get it. I know the struggle. I know the risk of trying new things that might affect your family, your team, and their families. I know what’s at stake.

Now for the breakthrough I didn't see coming: By 2021 New Haircut had transformed into a service business fueled by digital products, experiencing profit growth of 1,353%.

Nearly $80,000 from low-ticket toolkits, courses, and ebooks. Crazy, right?

It gets better. Those digital products drove over $1,000,000 in up-sells of our premium consulting services. This is how you scale by productizing your services, without chasing leads and burning out.

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👋🏼 I’m Jay Melone.

My mission is to help time-strapped consultants and coaches evolve into thriving entrepreneurs.

Right now, with all of your revenue coming from people-powered services, your growth is limited by your monthly billable hours.

To make matters worse, you also need to allocate time and energy to market and sell — which not only drains you, but limits your revenue.

Just as you finish working with a client, you need to hustle to sell more. You’re caught in the sales rollercoaster.

But when you productize your services, you'll:

→ Fill your funnel with ideal clients

→ Shorten your sales cycles

→ Create consistent revenue

→ Unlock passive revenue

→ Automate your sales & marketing