“Reshaping Marketing with Data Science | Data Science & Engineering | Author”
With over a decade of experience in analytics, I have a proven track record in transforming data into actionable insights across various industries, including automotive with BMW Group and financial services with BMW Bank. I led marketing analytics at Kindred Group and authored “Data Analytics for Marketing” by Packt Publishing.
Welcome to my channel! I’m Guilherme Diaz-Bérrio, a data-driven professional with over 15 years of experience in data analysis, marketing optimization, and engineering consulting. Through a blend of practical tutorials, in-depth case studies, and expert insights, I’ll guide you through advanced modeling techniques like Media Mix Modeling (MMM), forecasting, and experimentation. My goal is to empower you to apply it directly to your work, whether in marketing, finance, or any data-centric field. Join me on this journey to unlock the full potential of your data and take your analytics game to the next level!
