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Rick Mayo

“Award-winning fitness entrepreneur and founder of the Alloy Personal Training Franchise, Rick Mayo, views building trust as key to success.”


About Me

Rick Mayo is the Founder, and CEO of Alloy Personal Training Franchise located in Roswell, Georgia. The Alloy Family is growing quickly and has recently awarded over 30 new franchise locations in the Atlanta area, as well as Salt Lake City, Orlando, and The Carolinas.  

After an unequaled year of loss, challenges, and uncertainty, the recent Edelman Trust Barometer Report concluded that 2020 was a year of “an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.”

Award-winning fitness entrepreneur and founder of the Alloy Personal Training Franchise, Rick Mayo, views building trust with his customers and growing franchise community as one of the keys to success. With a growing podcast, Youtube channel, and with his keynotes and published articles on fitness, franchising, and more, Mayo is a true believer in trust as a strategy (“TAAS”).

Rick would really love to contribute to the right audience. He has been on several popular podcasts and would be happy to explore having the right host as a guest on his podcast as well!

A few of the topics Rick could address might include:

  • Why Building Trust Is Important In A Fitness Business
  • Why Certain Fitness Businesses Will Be Better Than Others In 2021 & Beyond
  • The Future of the Fitness Industry

Of course, Rick is also knowledgeable on many other business franchising and fitness trends if you would like to have him explore other subjects.

You can check out more on Alloy and Rick at and

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