“I'm Co-Founder of WeRoad, the adventure travel brand for millennials. 60K+ bookings, 1.9M social followers. Fortune Italy's 40 under 40.”
Travel expert Erika De Santi is Co-Founder and International Expansion Director at WeRoad. The Italian startup is one of Europe’s fastest-growing travel operators, with offices in Italy, Spain and the UK, recently launched in Germany and France.
A Masters graduate in Tourism from the University of Surrey, UK, Erika brought her understanding of the travel industry and how it was losing touch with the real needs and wants of its younger audiences to the development of the WeRoad brand. Together with co-founders Paolo De Nadai and Fabio Bin, she led the startup even during the storm of the pandemic (particularly serious for the tourism sector).
She was formerly in the marketing team at Emozione3, part of the Wish Days Group, which was acquired by Smartbox in 2016. Erika was recognised in Fortune Italy's 40 under 40 alongside other entrepreneurs, influencers, creators, and executives that have shaped the global pandemic experience.
Erika can offer unique insights on: