Connecting Podcasters & Guests
Profile artwork for Erika De Santi

Erika De Santi

“I'm Co-Founder of WeRoad, the adventure travel brand for millennials. 60K+ bookings, 1.9M social followers. Fortune Italy's 40 under 40.”

Interests

About Me

Travel expert Erika De Santi is Co-Founder and International Expansion Director at WeRoad. The Italian startup is one of Europe’s fastest-growing travel operators, with offices in Italy, Spain and the UK, recently launched in Germany and France.

A Masters graduate in Tourism from the University of Surrey, UK, Erika brought her understanding of the travel industry and how it was losing touch with the real needs and wants of its younger audiences to the development of the WeRoad brand. Together with co-founders Paolo De Nadai and Fabio Bin, she led the startup even during the storm of the pandemic (particularly serious for the tourism sector). 

She was formerly in the marketing team at Emozione3, part of the Wish Days Group, which was acquired by Smartbox in 2016. Erika was recognised in Fortune Italy's 40 under 40 alongside other entrepreneurs, influencers, creators, and executives that have shaped the global pandemic experience.

Erika can offer unique insights on:

  • The future of the travel industry
  • Scaling a travel startup during the pandemic
  • Instagram as the next Google when it comes to selling travel to millennials
  • The role of social and community in building WeRoad to where it is today and where it wants to be by 2025 - the European leader in group adventure travel
  • The rise of solo travel and loneliness as one of the key drivers
  • How to build a dream career in travel


Discover More

Profile artwork for Erika De Santi
Found a match? Get the conversation flowing...