Ella Gupta is the founder of the Initiative for Financial Literacy Exploration (iFLEX). She is a contributing writer for Yahoo Finance and has also been featured in a CNBC article. Gupta was a 2020 finalist and Power Pitch Winner in the International Conrad Challenge. Her interest in personal finance and investing was sparked at the tender age of ten when she started a business selling Rainbow Loom bracelets. She invested half her profits in the stock market and donated the other half to a pet charity close to her heart. Her goal is to democratize financial education so that everyone is empowered to take charge of their financial futures and live out their dreams.
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