“Ella Gupta is a Gen Z financial expert.”
Business Personal Finance Investing Sustainability
Ella Gupta is the founder of the Initiative for Financial Literacy Exploration (iFLEX). She is a contributing writer for Yahoo Finance and has also been featured in a CNBC article. Gupta was a 2020 finalist and Power Pitch Winner in the International Conrad Challenge. Her interest in personal finance and investing was sparked at the tender age of ten when she started a business selling Rainbow Loom bracelets. She invested half her profits in the stock market and donated the other half to a pet charity close to her heart. Her goal is to democratize financial education so that everyone is empowered to take charge of their financial futures and live out their dreams.
Built in Microphone, Webcam