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David Baer & Ken Cook

“We are enthusiastic conversationalists on the topics of all things marketing strategy.”

Interests

About Me

If your audience is interested in increasing their business revenue through thoughtful and strategic marketing, we're your guys.

We co-own the marketing strategy firm, The Prepared Group, where we serve as Creative Partners and specialize in working with marketing agencies teaching them how to support clients with a strategy-first approach. We also co-wrote the book, "Systematic Advisor Marketing."

Some topics we can speak about on your podcast:

  • The argument for strategy over tactics in your marketing
  • 3 ways every business can make more money starting next week
  • How to leverage target marketing to make more sales
  • Key success metrics that matter (and those which don't)
  • Are you undermining your net profit without a clear pricing strategy
  • Simple ways to impact your profits through smart copywriting
  • The three funnels every business should have
  • The fast and profitable path to better client retention
  • How to extract the revenue currently hiding inside your business

We're available to be booked as a duo or you can book with just one of us!

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