Podcasting is a great way to grow authority, generate leads, improve discovery, and simply raise awareness. Podcasters work hard to develop their audiences around the topics they’re passionate about, and as such, it offers a great opportunity to reach niche, engaged audiences in a more intimate setting.

In the simplest of terms, it's akin to giving a talk at a conference or exhibition. But with the added benefit of a good digital footprint of your activity. When the episode is published, you’ll feature in the show notes, be provided with backlinks, and be amplified across social media. All of which contributes towards search engine and social discovery.

Initially, there will be discussions between the guest and the podcaster to align on themes, topics, and the general direction of the interview (this could be an initial pre-interview call or through a series of communications). Some podcasters may even provide questions and talking points, however it differs from podcaster to podcaster.

Most podcasts are audio-only, so a high-quality microphone is recommended to ensure you sound your best (and to also create less work for the podcaster). We’ve written a quick guide over on Podcast.co, you can check it out here. Additionally, a good pair of headphones will prevent potential 'echo' problems. Some podcasters also like to record in video, so having access to a quality webcam or camera will be beneficial

No. Your podcast booking agent will be there to answer any questions you might have, and help you prep for your first interview. We’ve also summarised some of our key tips in a handy guide. And remember, part of the beauty of podcasting is that obvious mistakes can be edited out in post-production.

MatchMaker’s network of collaborators features more than 25,000 shows across all categories - including business, comedy, news, fitness, entrepreneurship, and many more.

For sustainable long-term results, we recommend recording 3 - 5 interviews per month. But we can also book many more than this as part of a dedicated campaign with pre-determined start and end dates.

We normally charge a flat rate per booking depending on your target audiences, niche categories, and target show rankings. This will typically be between $250-$500 per episode (depending on the nature of the appearance).

The harsh reality is that unless you’re a celebrity or widely-recognised public figure, it’s unlikely you’ll be a guest on the top-rated shows. But that doesn’t matter. You don’t need to reach millions of listeners to get results. Highly-targeted appearances on shows that closely align with your area of expertise will still help you build awareness and generate leads.

Our support team is more than happy to help. Contact us at [email protected]. We are based in the UK and operate between 8am - 5pm GMT. Response times may vary.